DRIPP Coffee is a conceptual coffee house located in the lobby of a luxury lifestyle hotel based in Los Angeles.

When crafting their visual strategy, tribute was given to the historical architecture while still remaining relevant. A geometric font with a touch of brutalism juxtaposed by animations of organic shapes were chosen to add a touch of whimsy. This style was translated to custom coffee bean bags, cold brew labels, and merchandise.

As a store without a sidewalk front, a triptych of posters with a bright and graphic urban feeling were created to draw attention from outside the building

In addition, anticipating seasonal offerings, the menus were imagined as black and white print on 100# cover to offer the quality hand-feel while being economic to edit and update.