29TH PARALLEL COFFEE & TEA
COFFEE & TEA FROM AROUND THE WORLD
29th Parallel Coffee & Tea is a conceptual neighborhood coffee shop where neighbors are central to what we do. The name comes from the 29th parallel south circle of latitude, which passes through countries like Brazil, Australia, and South Africa with strong coffee cultures.
Reminiscent of the international nature of 29th Parallel’s beans, passport stamps inspired the brand logo. In addition, the burlap bags in which coffee beans are transported to the stores in daily were the inspiration for the natural colors and textures in the posts.
Photos: Annie Sprat, Cat Han, Mathilde Langevin, Mukoko Studio, Nine Koepfer, Warion Taipei, Sihang Chen
BRANDING
ART DIRECTION
VISUAL LANGAUGE
LOGO DEVELOPMENT
UI/UX DESIGN